Tag Archives: Marketing

Fringe Sales, Part II

Posted on March 4, 2010 by Richard Bennett

Do we agree with and, if so, how can we apply the fringe sales concept described by Seth Godin? First, I think Seth is correct.  Obviously, or I wouldn’t be posting.  Right off, I’m thinking about whether I’m one of … Continue reading →

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Fringe Sales, Part I

Posted on March 3, 2010 by Richard Bennett

AH-HA!  (it’s one of those moments)  Time traveling back to 2003, here’s a video about being remarkable and a major transition in marketing, and it seems like, for those in the entertainment business (I’m thinking music), it should be something discovered … Continue reading →

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Mos Industry Thoughts on Point

Posted on January 22, 2010 by Richard Bennett

Mos Def appeared on BenjiB’s BBC radio show (available until January 24) .  The three part show was about one hour Mos music from BenjiB, one hour of music and interview, and one hour of Mos behind the deck. I … Continue reading →

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So You Want to Manage DJs?

Posted on August 10, 2009 by Gene Goodsell

DJ management is highly specialized, yet requires many of the skills that managers in other areas of entertainment need. For example, attention-to-detail, an eye for talent and a lot of energy. Dance music is big business! One of my clients … Continue reading →

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