Once a recording contract has been secured, the manager acts as the artist’s liaison with promoters, marketers, lawyers and other industry professionals.

One of the most important aspects of a music manager’s job is to establish goals and guidelines for the artist’s career development. The manager is, amongst other things, the coordinator of the release and marketing of albums, tour schedules and publicity campaigns.

A good manager should be familiar with the construct of commercial contracts in ways that musicians aren’t. As well as arranging performances, a good manager should also be able to negotiate contracts to bring musicians other types of work, such as radio or TV appearances, appearances in commercials and finding sponsors for tours.

Many agents/managers started out with large commercial agencies. For example, billionaire David Geffen, founder of Asylum Records started in the mailroom at WMA. He became one of the first agents to represent only music groups and was one of the first to identify the big-business potential of rock. He then proceeded to run his own record labels with artists like the Eagles and Guns N’ Roses.

The best managers often have a background in business, sales and law. Becoming a successful manager takes passion, contacts, discipline, hard work, people skills, sales expertise and excellent legal skills – whether these are required for a challenging negotiation or complex contract.

A musician should always consult a lawyer before executing a contract with a record label or a music publishing company. Contracts are always open to negotiation. A lawyer who is familiar with music contracts can provide valuable advice and can often negotiate on the artist’s behalf. Where an artist’s manager is also a practicing lawyer, an artist can save considerable time and effort as they often won’t need to obtain independent legal advice.