Category Archives: Entertainment Agents

Fringe Sales, Part II

Do we agree with and, if so, how can we apply the fringe sales concept described by Seth Godin? First, I think Seth is correct.  Obviously, or I wouldn’t be posting.  Right off, I’m thinking about whether I’m one of … Continue reading

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Fringe Sales, Part I

AH-HA!  (it’s one of those moments)  Time traveling back to 2003, here’s a video about being remarkable and a major transition in marketing, and it seems like, for those in the entertainment business (I’m thinking music), it should be something discovered … Continue reading

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Importance of the Public Relations Clause

As an agent for an actor or actress, one of your responsibilities is to negotiate contracts for your client.  In negotiating a good deal for your client, it is important to know what to look for.  One thing to be … Continue reading

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Film & TV Packaging

“Packaging” departments often serve as a gateway for the ongoing influx of financiers looking to invest in film. Indie units are invaluable for new filmmakers who are seeking the connections they need to get a film made. The agencies are … Continue reading

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The Role of the Music Manager

The manager’s duties are often varied and difficult to define. Initially, the manager will attempt to secure a recording contract for up and coming talent. The manager will also assist the artist with compiling a recording package by selecting songs … Continue reading

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Regulation of Agents – Challenges & Opportunities?

Many agents represent actors. Their role is to negotiate the best deal with a producer, on behalf of an actor. In return for negotiating an appropriate deal for the actor, the agent receives a commission. Good producers must have a … Continue reading

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Mr Michael Ovitz

Michael Ovitz established himself as a major force in Hollywood while heading the powerhouse talent agency CAA (Creative Artists Agency) in 1975 by a group of breakaway talent agents from the William Morris agency. Under Ovitz’s direction and leadership, CAA … Continue reading

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ARI v. ARI

For those of you who watch and love Entourage (and especially the up-tight, conniving, brash and aggressive character of Ari Gold), you must be wondering – is Ari Gold a carbon copy of Ari Emanuel, the head of the WME … Continue reading

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So You Want to Manage DJs?

DJ management is highly specialized, yet requires many of the skills that managers in other areas of entertainment need. For example, attention-to-detail, an eye for talent and a lot of energy. Dance music is big business! One of my clients … Continue reading

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Interview with Gordon Firemark

Gordon Firemark is an entertainment lawyer located in the northern outskirts of Los Angeles. His practice at the Law Office of Gordon Firemark covers a wide range of entertainment clientele, particularly those involved in motion pictures, television, music, theater, and … Continue reading

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