The traditional two week ‘break,’ leading up to The Big Game has produced, as usual, some interesting story lines.
Two that seem to be generating the most hype are the relationship of Reggie Bush and Kim Kardashian and the upcoming Anti-abortion commercial featuring Tim Tebow. Hollywood and politics aside, these two topics are quite interesting in themselves.
Earlier this week, in an interview with UsMagazine.com, Bruce Jenner, step-dad to Kim Kardashian, revealed that the family already has a Gold Medal (his) and an NBA Championship ring (Other step-daughter Khloe Kardashian’s husband, Lamar Odom), and was ready for a Super Bowl ring as well.
It’s hard to tell how Reggie Bush truly feels about this, but my instincts lead me to believe that it’s unnecessary pressure. After all, Reggie is the one that has to perform, and in the last three seasons, expectations have been sky high. The outcome on Sunday could deter his critics and potentially convince Saints management that their draft pick (and cash) was well invested.
Tebow will be the focus off the field, with his feature in a politically acclaimed conservative ad. Focus on the Family will fork out the cash to feature him in a 30-second commercial advocating against abortion. The Super Bowl ads are intended to amuse and mystify, but this one is doing just what it was intended, create controversy and awareness.
CBS has also come under fire for denying a gay dating-site from purchasing ad time during The Big Game. This begs the question: What is the bright-line for advertising?
Regardless, whether it’s half-time or in the through of the fourth quarter, expect plenty of cameos of the Kardasians as well as a ‘little’ Tebow.