Comments on: Viral Marketing & the Rebirth of the Low-Budget Movie http://entertainmentagentblog.com/2009/11/02/viral-marketing-the-rebirth-of-the-low-budget-movie/ Wed, 08 Feb 2012 09:14:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: djgreene http://entertainmentagentblog.com/2009/11/02/viral-marketing-the-rebirth-of-the-low-budget-movie/comment-page-1/#comment-3259 djgreene Tue, 12 Jan 2010 16:18:49 +0000 http://entertainmentagentblog.com/?p=881#comment-3259 I just read on SLASHDOT that the average budget for major, multi-platform video games is $18-28 million. How does this match up with the average cost of a Hollywood movie? I just read on SLASHDOT that the average budget for major, multi-platform video games is $18-28 million. How does this match up with the average cost of a Hollywood movie?

]]> By: Gene Goodsell http://entertainmentagentblog.com/2009/11/02/viral-marketing-the-rebirth-of-the-low-budget-movie/comment-page-1/#comment-2223 Gene Goodsell Wed, 11 Nov 2009 06:04:51 +0000 http://entertainmentagentblog.com/?p=881#comment-2223 Thanks Jorge. I imagine a large proportion of the $10m would have been devoted to traditional forms of marketing. I also suspect that pay-for-tweet would have been used. Let me know if you have any luck discovering the mechanics of this. Thanks Jorge.

I imagine a large proportion of the $10m would have been devoted to traditional forms of marketing. I also suspect that pay-for-tweet would have been used.

Let me know if you have any luck discovering the mechanics of this.

]]> By: Jorge http://entertainmentagentblog.com/2009/11/02/viral-marketing-the-rebirth-of-the-low-budget-movie/comment-page-1/#comment-2221 Jorge Tue, 10 Nov 2009 17:38:58 +0000 http://entertainmentagentblog.com/?p=881#comment-2221 Gene: Great article. Do you have any estimate of what percentage of the $10M marketing campaign was the viral/internet part? Hard to see spending that much creating twitter traffic. Did Paramount hire a big team of Twitterers? Or did the Tweets get farmed out to established Twitter accounts (pay-for-tweet)? Really curious how they do this. Gene:

Great article. Do you have any estimate of what percentage of the $10M marketing campaign was the viral/internet part?

Hard to see spending that much creating twitter traffic. Did Paramount hire a big team of Twitterers? Or did the Tweets get farmed out to established Twitter accounts (pay-for-tweet)? Really curious how they do this.

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